Pic of the week – Thursday 9 May 2019

Healing Hands
Healing Hands

Adding value

It’s a fine balance set against delivering on a brief, but I believe that one of the added values a professional photographer should bring to work for a client is creative input. So, let me share the story of this one of a set, which I really like.

This is Sharon who asked me if I could do some head shots of herself and the staff at Healing Hands Wellness Centre in Glenrothes. Sharon was looking for photos that would be an improvement on the ones already in place and was thinking of the standard head shot approach. There’s nothing wrong with that but I wondered if she might be open to someting a little more creative which said something about the centre.

I felt that “Healing Hands” was significant in the centre name and ought to be reflected somehow in the head shots. I also have a personal preference to show people in context as much as possible. I had the idea of creating a background shot which illustrated healing hands and put together a mock up of the concept to see what Sharon thought of it. I was pleased when the idea met with her approval and so we agreed on details for doing the shoot.

Each of the head shot images is constructed as this example, with the same background and here’s how they were shot and constructed.

First of all, we shot the background. This involved Sharon and one of her team. The room we shot this in was quite compact and I needed lighting in there along with a camera, tripod and myself. There was only one configration possible for this, which meant me being on the left of the subject with the lighting on the right. I knew this was the wrong way round for the final composition, but it was an easy enough job to flip the image in processing.

I wanted the background image to be muted so that it was very evident but not dominant in the overall composition, This was achieved in Photoshop where I placed a pure white layer under the background image then dropped the opacity of the background image. This was then used for the whole set of head shots.

The portraits were shot in another treatment room which has a pleasing forest image on one wall. I set up a temporary studio there using the feature wall as a backdrop. The lighting for the head shots consisted of two studio lights – one above and behind the subject to add some highlighting to the hair, and one at about 45 degrees from the front as a fill light. The main light was flash bounced into an umbrella reflector.

The final image was completed in Photoshop by blending the portrait shot with the “healing hands” background.

I’m pleased with the final composition and that we have managed to give a fresh expression to corporate head shots. The moral of the story is that we should always be prepared to offer creative suggestions to clients in the interest of adding value to them. Of course, suggestions might not always be accepted – I have experience of that too – but when they are and come off like this, it’s really pleasing.


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